Exam Bulletin - Senior Marketing Specialist, CSL

CA State Lottery

Exam Code: EX-1380

Examination Plans Included:

  • SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY - Open

Final Filing Date: Applications are accepted on a continuous basis.

Classification Details

SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY: $6,885.00 - $8,617.00 per Month

View the SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY classification specification.

Application Instructions

Applications are accepted on a continuous basis.

Who Should Apply:

The information below will help you determine which classification(s) is(are) appropriate for you. Applicants must meet the Minimum Qualifications as stated on this bulletin to compete in this examination.

Open and Open, Non-Promotional Examination(s):

  • SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY - Open

For all Classifications, once you have participated in any of the following examinations, you may not recompete for 6 months:

Exam Code(s):

    1380

For SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY, once you have participated in any of the following examinations, you may not recompete for 6 months:

Exam Code(s):

  • EX-01380

How To Apply:

Submit an Examination/Employment Application (STD 678) to apply for this examination.

Electronic applications can be submitted through your account at www.CalCareers.ca.gov.

Special Testing Arrangements:

If you require assistance or alternative testing arrangements due to a disability, indicate on your application that you need reasonable accommodation. You will be contacted by a representative of the testing department to make the necessary arrangements. If you have not been contacted by the time you receive notification of testing, please contact the testing department listed in the Contact section of this bulletin.

If you are unable to submit your application or complete the test due to a disability, please contact the testing department listed in the Contact section of this bulletin.

Minimum Qualifications

All applicants must meet the education and/or experience requirements as stated on this exam bulletin to be accepted to the examination.

Unless otherwise stated in the Minimum Qualifications, qualifying experience may be combined on a proportionate basis if the requirements stated below include more than one pattern and are distinguished as "Either" 1, "or" 2, "or" 3, etc. For example, applicants possessing qualifying experience amounting to 50% of the required time of Pattern 1 and additional experience amounting to 50% of the required time of Pattern 2 may be accepted to an examination as meeting 100% of the overall experience requirement.

00109073 - SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

Either 1
One year of experience performing the duties of a Marketing Specialist, California State Lottery.

Or 2
Four years of progressively responsible professional experience performing duties comparable to that of either: (a) a marketing manager, brand manager, or product manager in the marketing division of a large national or regional corporation engaged in product development or marketing of mass consumer products or services, or (b) an account executive, account supervisor, or research manager in a large regional or nationally-based media advertising or market research agency. Duties must be oriented to marketing or advertising a mass consumer product or service. and

Equivalent to graduation from an accredited college or equivalent degree approved by the Council for Private Postsecondary and Vocational Education under the provisions of California Education Code Chapter 3, Part 59, Division 10, preferably with a specialization in marketing or communications. (Additional qualifying experience may be substituted for education on a year-for-year basis.)

Candidates who are within six months of satisfying either the education or experience requirement for these classes will be admitted to the examination, but they must fully meet the requirement before being appointed to the class.

(Possession of a Master's Degree in Business Administration from an accredited college or equivalent degree approved by the Council for Private Postsecondary and Vocational Education under the provisions of California Education Code Chapter 3, Part 59, Division 10, preferably with a specialization in marketing, may be substituted for one year of experience under the open pattern.)
Special Personal Requirements
Ability to creatively market products and services; think analytically, creatively, strategically, and practically; flexibility; work within time constraints; and open mindedness.

Felony Disqualifications
Pursuant to Government Code Section 8880.71, persons convicted of a felony or any gambling-related offenses are disqualified from employment with the California State Lottery, and are therefore not eligible to be examined for, or be appointed to, positions in this class.

Background Investigation
Pursuant to Government Code Section 8880.38, all persons successful in an examination for this class shall be required to undergo a thorough background investigation prior to appointment.

Position Description

00109073 - SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

Positions at this level are high level independent specialists who perform the most difficult, complex, and sensitive marketing work, assuming responsibility for major activities central to the mission of the division and the Lottery. Positions direct the annual business review and conceive, develop, and recommend marketing objectives and strategies and supporting budgets to the California State Lottery's top management; give strategic direction and review to agency staff contracted to provide advertising, public relations, consumer promotion, and point-of-sale services; develop strategic direction and manage the new product development process; oversee development and implementation of the largest promotional campaigns and activities; and recommend specialized communication and marketing strategies to support the California State Lottery's retailer network. Positions may be assigned to oversee a group of Marketing Analysts or Specialists performing a specialized marketing function. Positions are allocated to this level based on an evaluation of the assignment and incumbent in terms of the criteria discussed above and relevant allocation factors. The basic distinction between this class and the Marketing Specialist is the Senior Marketing Specialist's responsibility for conceiving and developing the broad marketing strategies and parameters within which the Marketing Specialists and Marketing Analysts will perform. For example, in product design, the Senior Marketing Specialist develops the strategic direction (odds, themes, playstyles) while the Marketing Specialist adds and refines specific tactics, such as prize structures and game treatments.

Additional Desirable Qualifications
In appraising relative qualifications, the recency, breadth, and depth of relevant experience, and the candidate's ability to accept and fulfill increasing responsibilities, will be given greater consideration than the length of experience.

For information regarding position location(s), please refer to the Eligible List Information section.

Examination Information

This examination consists of the following components:

  • Online Exam : A passing score must be achieved and is weighted 100% of the final score.

A final score of 70% must be attained to be placed on the eligible list.

In addition to evaluating the applicant's relative knowledge, skill and ability as demonstrated by quality and breadth of education/experience, emphasis in each test component will be on measuring competitively, relative to job demands, each applicant's:

Knowledge of:
  1. Principles of product marketing, merchandising, sales, and project management techniques
  2. Principles and practices of business administration and management
  3. Budgeting techniques and tracking methods
  4. Analytical methods and techniques used for problem identification, data gathering, data analysis, and decision making
  5. The law, rules, regulations, policies, and procedures governing the operations of the California State Lottery and the sale of Lottery products
  6. Methods and techniques of effective leadership
  7. Project management
  8. Principles, practices, and trends of product development or management and retail marketing
  9. Alternative approaches to successful product marketing and merchandising
  10. Principles and practices of leadership
  11. Advertising program management
  12. Principles and practices of market research and analysis
  13. Dynamics of a variety of retail environments
Ability to:
  1. Establish and maintain constructive relationships with external contractors and internal support staff
  2. Develop and maintain effective sales and expenditure tracking reports
  3. Reason logically and creatively, utilizing a variety of analytical techniques to develop and evaluate alternatives
  4. Effectively contribute to new business-building opportunities based on product's objectives and strategies
  5. Communicate effectively both orally and in writing
  6. High degree of tact
  7. Work independently
  8. Develop a complete fact base for evaluating program issues, draw sound conclusions, and develop practical action plans
  9. Motivate, develop, and train other staff
  10. Develop long-range plans to achieve objectives which are both aggressive and realistic
  11. Reason strategically, logically, and creatively
  12. Develop and evaluate differing marketing strategies, advertising messages, and communication vehicles
  13. Assess public images established by various marketing efforts
  14. Analyze and interpret the results of research data
  15. Make strategic recommendations based on the data
  16. Develop consumer promotion events
  17. Prepare merchandising and annual business plans
  18. Develop, propose, and successfully market new products

Eligible List Information

A Departmental Open eligible list for the SENIOR MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY Classification will be established for:

  • CA State Lottery

The names of successful competitors will be merged onto the eligible list(s) in order of final score regardless of test date. Eligibility expires 12 months after it is established. Applicants must then retake the examination to reestablish eligibility.

Resulting Eligibility List(s) will be used to fill vacancies throughout the State of California.

Veterans' Preference will be granted for this examination. Veterans' Preference is an assistance program for veterans, veteran widows and widowers, and spouses of 100% disabled veterans who seek employment with the state. Veterans' Preference is also extended to currently serving military members nearing their retirement or separation date.

You are not eligible for Veteran's Preference if you are:

  • A veteran who has been dishonorably discharged or released.
  • A veteran, widow or widower of a veteran, or spouse of a 100 percent disabled veteran who currently has permanent civil service status. (Permanent civil service status is the status of an employee who is lawfully retained in his/her position after completion of the applicable probationary period. This does not include limited term).

Veterans' Preference is codified in Government Code Sections 18973 – 18979.

Veteran status is verified by the California Department of Human Resources (CalHR). Directions to apply for Veterans' Preference are on the Veterans' Preference Application (Std. Form 1093), which is available at www.CalCareers.ca.gov, and the Department of Veterans Affairs.

Career Credits are not granted for examination(s) administered on an Open basis or a Promotional basis.

Senior Marketing Specialist, California State Lottery Training and Experience Exam Preview

Instructions:
This exam consists of a series of Knowledge and Ability statements. You will respond to each statement by indicating how it applies to you. You are required to respond to each statement by choosing one option from the scale supplied to you. You can only choose one option, so choose the option that most closely reflects your knowledge or ability in relation to each statement.
  1. Knowledge of marketing principles, practices, and techniques to promote the sale of products, improve brand awareness and perceptions, or reach a larger audience.
  2. Knowledge of research and data gathering techniques to compile information for projects and assignments.
  3. Ability to offer creativity and/or innovation to market new or existing products and ideas to increase sales, improve brand awareness and perceptions, and/or reach a larger audience.
  4. Ability to use various computer software (e.g., Microsoft Office, Adobe products) and websites to accomplish work assignments.
  5. Ability to effectively communicate information in writing to various recipients ensuring communication is clear and concise.
  6. Ability to effectively communicate information verbally in a variety of settings ensuring communication is clear and concise.
  7. Ability to remain organized and self-motivated while working on multiple projects and/or assignments to ensure completion within established timeframes with minimal supervision.
  8. Ability to analyze data in order to inform marketing projects or plans and make recommendations.
  9. Ability to evaluate key metrics (e.g., sales analysis, impressions, brand perceptions, other Key Performance Indicators, etc.) to appraise marketing or product effectiveness.
  10. Ability to lead, coach, or train others on job tasks and projects.
  11. Ability to conduct and facilitate meetings and/or work groups to accomplish organizational objectives.
  12. Ability to develop and recommend strategies and plans to maximize sales, improve brand awareness and perceptions, and/or reach other goals or objectives.
  13. Ability to present and gain support and approval for strategic marketing plans, concepts, and solutions pertaining to your area of expertise to a variety of audiences with varying levels of understanding.
  14. Ability to evaluate and provide feedback to team members to ensure work meets quality and timeliness standards.
  15. Ability to work effectively with all levels of management and build and maintain positive working relationships with internal and external stakeholders.

Testing Departments

  • CA State Lottery

Contact Information

Technical questions regarding this examination should be directed to:

California Department of Human Resources
CalCareer Service Center
1810 16th Street
Sacramento, CA 95814
Phone: (866) 844-8671
CalCareer@CalHR.CA.GOV

Administrative questions regarding this examination should be directed to:

CA State Lottery
California State Lottery
700 N. 10th Street MS#6-5
Sacramento, CA 95811
Phone: (916) 822-8158

California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice). TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

Drug Free Statement

It is an objective of the State of California to achieve a drug-free State work place. Any applicant for State employment will be expected to behave in accordance with this objective, because the use of illegal drugs is inconsistent with the law of the State, the rules governing civil service, and the special trust placed in public servants.

General Information

Examination and/or Employment Application (STD 678) forms are available at the California Department of Human Resources, local offices of the Employment Development Department, and through your CalCareer Account (www.CalCareers.ca.gov).

If you meet the requirements stated on this examination bulletin, you may take this examination, which is competitive. Possession of the entrance requirements does not assure a place on the eligible list. Your performance in the examination described in this bulletin will be rated against a predetermined job-related rating, and all applicants who pass will be ranked according to their scores.

CA State Lottery reserves the right to revise the examination plan to better meet the needs of the service, if the circumstances under which this examination was planned change. Such revision will be in accordance with civil service laws and rules and all applicants will be notified.

General Qualifications: Applicants must possess essential personal qualifications including integrity, initiative, dependability, good judgment, the ability to work cooperatively with others, and a state of health consistent with the ability to perform the assigned duties of the class. A medical examination may be required. In open examinations, investigation may be made of employment records and personal history and fingerprinting may be required.

Eligible Lists: Eligible lists established by competitive examination, regardless of date, must be used in the following order: 1) sub-divisional promotional, 2) departmental promotional, 3) multi-departmental promotional, 4) service-wide promotional, 5) departmental open, 6) open. When there are two lists of the same kind, the older must be used first. Eligible lists will expire in one to four years unless otherwise stated on the bulletin.

High School Equivalence: Equivalence to completion of the 12th grade may be demonstrated in any one of the following ways: 1) passing the General Education Development (GED) Test; 2) completion of 12 semester units of college-level work; 3) certification from the State Department of Education, a local school board, or high school authorities that the competitor is considered to have education equivalent to graduation from high school; or 4) for clerical and accounting classes, substitution of business college work in place of high school on a year-for-year basis.

Accepted applicants must provide proof of identification at each in-person test session. Acceptable identification consists of a photo identification card or two forms of signed identification.
Application Methods:
Electronic (Your CalCareer Account)