Job Posting: Advertising Specialist

Department of Public Health

JC-455456
-
Advertising Specialist
HEALTH PROGRAM SPECIALIST I

$6,430.00 - $8,049.00 per Month

Final Filing Date: 11/27/2024

Job Description and Duties

The incumbent works under the direction of the Staff Services Manager I (SSM I), Media Unit Chief. The Health Program Specialist I (HPS I) performs professional and technical expertise in the oversight of media campaigns associated with conducting the California Tobacco Prevention Program’s (CTPP) multifaceted, educational media campaign. The HPS I oversees all aspects and stages of paid media planning for television, radio, print, out of home, digital and mobile advertising, reviewing, and providing strategic input regarding advertising and media plans. This position is responsible for overseeing media campaign reporting and evaluation.

 

Travel (10%) in-state and out-of-state with occasional overnight stays for trainings, meetings, and conferences are required.


Before appointment to this position, you must first obtain list eligibility by taking and passing the Health Program Specialist I exam: https://calcareers.ca.gov/CalHrPublic/Exams/ExamBulletin.aspx?ExamControlId=1192

This position may be eligible for telework up to three (3) days per week and is required to report in-person to the designated headquarters office location a minimum of two (2) days per week. The amount of telework permitted is at the discretion of the Department and is subject to change, consistent with CDPH’s Telework Program. All employees who telework are required to be California residents in accordance with Government Code 14200. Candidates who reside outside of the state of California may be interviewed; however, the selected candidate must have a primary residency in the state of California prior to appointment (and continue to maintain California residency) as a condition of employment. Failure to meet this requirement may result in the job offer being rescinded.


Business travel may be required, and reimbursement considers an employee’s designated headquarters office subject to regulations and bargaining unit contract provisions. All commute expenses to the designated headquarters office will be the responsibility of the selected candidate.

The headquarters office location for this position is identified in the attached duty statement.

Please let us know how you heard about our position by taking this brief survey: https://www.surveymonkey.com/r/CDPHRecruitment

 
The salary information listed on this advertisement may not reflect recent salary increases from salary adjustments or changes in the fiscal year

You will find additional information about the job in the Duty Statement.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

Additional Documents

Position Details

Job Code #:
JC-455456
Position #(s):
580-345-8338-xxx
Working Title:
Advertising Specialist
Classification:
HEALTH PROGRAM SPECIALIST I
$6,430.00 - $8,049.00
# of Positions:
1
Work Location:
Sacramento County
Telework:
Hybrid
Job Type:
Permanent, Full Time

Department Information

At the California Department of Public Health (CDPH), equity, diversity, and inclusion are at the core of our mission to advance the health and well-being of California’s diverse people and communities. We are genuinely and strongly committed to cultivating and preserving a culture of inclusion and connectedness where we can grow and learn together with a diverse team of employees. In recruiting for team members, we welcome the unique contributions that you can bring to us and the work we do.

The Mission of the California Tobacco Prevention Program (CTPP) is to work toward achieving a tobacco-free California and to reduce tobacco-related illness and premature deaths by implementing programs to reduce tobacco use and exposure to second smoke.

Our Core Values – What We Stand For: Health Equity, Social and Environmental Justice, Inclusion, Progress, Respect, Honesty, Accountability, Science, Facts, Evidence, Leadership, Empathy, Courage, Adaptability, Resilience.

CTPP is recruiting diverse candidates for an Advertising Specialist (Health Program Specialist I) position. CTPP values diversity at all levels of our organization and is committed to fostering an environment where all employees from a variety of backgrounds, cultures, and personal experiences are welcomed, treated with dignity and respect, and can thrive. We believe each individual’s lived experiences and unique ideas inspire innovative solutions and further our mission to improve the health of all Californians by ending the disease and death caused by tobacco.

Join CTPP and help to improve health equity in California!

Special Requirements

For experience/education to qualify during the application screening process, and to ensure that minimum qualifications can be determined, applicants should include all employment history on the Employment Application (STD 678) and/or Resume, including detailed job descriptions, hours worked per week, and start/end dates (MM/DD/YYYY). Application packages without this information will experience delayed processing times and your eligibility for this position may be impacted.

A completed State application (STD. 678) and any other relevant documents (e.g. unofficial transcript, copy of degree, resume, etc.) should be submitted electronically via your CalCareers Account. Please reference Job Control # (455456) and indicate the basis of your eligibility in the Examination(s) or Job Title(s) section. SROA and surplus candidates should submit a copy of their letter with their application. Please remove any confidential information (i.e. social security number, date of birth) from your documents prior to submission.

 

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareers Account at www.CalCareers.ca.gov. Submitting an electronic application through your CalCareers account is strongly recommended since electronic applications will be received/processed faster than other methods of filing. Please submit only one application.

If you are unable to submit your application electronically through your CalCareers account, please email apply@cdph.ca.gov for assistance and a CDPH Human Resources Division staff member will contact you to assist with the online application process or, a hard copy application package may be submitted through an alternative method as explained in the How to Apply section below. When submitting your application in hard copy, a completed copy of the Application Package listing must be included.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 11/27/2024

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Department of Public Health
CCAU Mailing
Attn: Classification & Certification Unit
P.O. Box 997378
MS 1700-1702
Sacramento, CA 95899-7378

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Department of Public Health
CCAU Drop Off
Classification & Certification Unit
1615 Capitol Avenue Suite 73.430
Sacramento, CA 95814
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is required and must be included.
  • Statement of Qualifications -

    Please see Supplemental Questionnaire (SQ) instructions below at end of posting. Applications received without a written response to the SQ may be rejected.

     

Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
• Knowledge of current communications science, theory, principles, methods, and practices.
• Experience developing multilingual advertising and public relations campaigns; developing social media efforts containing original content; analyzing the performance of social media and public relations campaigns; providing trainings and technical assistance to internal and external stakeholders.
• Experience researching and preparing content for consumer websites and landing pages.
• Experience preparing information for news media related materials such as media advisories, press releases, talking points, fact sheets, responding to reporter inquiries.
• Experience coordinating with various internal and external stakeholders on paid media campaigns. Ability to exert influence without direct authority.
• Professional experience in the planning, implementation, and stewardship of paid media and advertising plans. Direct experience in digital media, social, and programmatic is required.
• Strong analytical skills. Solid understanding of paid media metrics, with the ability to generate, analyze and interpret data.
• Knowledge of current and emerging paid media and advertising strategies and tactics with a passion for learning and innovation.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Contact Information

The Human Resources Contact is available to answer questions regarding the application process. The Hiring Unit Contact is available to answer questions regarding the position.

Human Resources Contact:
Human Resources Division
(916) 445-0983
apply@cdph.ca.gov
Hiring Unit Contact:
Susanna Badalyan-Deus
(279) 667-1839
susanna.badalyan-deus@cdph.ca.gov

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
EEO Office
(916) 445-0938
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Supplemental Questionnaire

The Supplemental Questionnaire (SQ) will be used to pre-screen applicants for the California Tobacco Prevention Program’s vacant HPS I position. The SQ must be no longer than three (3) pages in length, using 12-pt. Arial Font. Applications submitted without the SQ will not be considered for an interview.   

1.    Provide examples in narrative form of your education, training, and prior work experience and why it makes you the most qualified candidate for the Health Program Specialist I.

 

2.    In this position you will be working with paid media planning and multicultural advertising and/or public relations agency staff. Provide examples in narrative form how you have interacted with media agency staff in the past, what steps you took to build and manage those relationships. What your specific role was in managing the vendor or agency?

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

Application Methods:
Electronic (Using your CalCareer Account)
By Mail
Drop-off
Print Job