Job Posting: Digital Content & Outreach Coordinator

Department of Transportation

JC-501163
-
Digital Content & Outreach Coordinator
ASSOCIATE PERSONNEL ANALYST

$6,031.00 - $7,547.00 per Month
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

Final Filing Date: 12/22/2025

Job Description and Duties

Will consider Staff Services Analyst.

Are you a creative storyteller with a passion for digital media and public engagement?

Caltrans Division of Human Resources is seeking a Digital Content and Outreach Coordinator to lead our LinkedIn presence (of over 100k followers) and produce compelling content that showcases the people, projects, and values of Caltrans. As the primary content lead for LinkedIn, you’ll manage the platform’s content strategy including sourcing, planning, creating, and publishing posts that connect with both internal and external audiences.

You’ll work closely with colleagues across communications, HR, and other departments to plan and promote virtual and in-person events. You'll also take initiative to design graphics, storyboard videos, and pitch fresh content ideas. This position blends journalistic writing, content creation, and digital marketing in a creative and strategic environment. It’s a great fit for someone who enjoys using storytelling to inform and inspire, and who thrives in a role that offers both collaboration and autonomy.

If you’re skilled in social media management, creative content development, and digital storytelling, this is your chance to make a meaningful impact and begin your career with Caltrans!

We encourage applicants to check out our Caltrans Career Compass tool:
Caltrans Career Compass - Overview

This is an excellent tool to assist and help candidates understand and succeed in  applying to Caltrans positions.

Apply today to join our creative, collaborative and talented team!

Eligibility for hire may be determined by your score on the Associate Governmental Program Analyst exam. For those who do not have current eligibility (e.g., transfer, permissive reinstatement, or voluntary demotions) and/or who will be new to state civil services employment, you must be on the state examination list to be eligible for these positions. To apply for the exam, please click here and search by typing in the classification title.

The Human Resources Contact is available to answer questions regarding the application process. The Hiring Unit Contact is available to answer questions regarding the position.

Please take this 1-minute Caltrans Recruitment survey to tell us how you found out about this job.

https://forms.office.com/g/RyK102ty4G

https://youtu.be/oC9wIp8QalI


PARF#22-6-185 JC#501163

You will find additional information about the job in the Duty Statement.

Working Conditions

Position located at 1727 30th Street Sacramento CA 95816.

Multiple positions may be filled from this recruitment.

This position may be eligible for telework. The amount of telework is at the discretion of the Department and based on Caltrans’s evolving telework policy. Caltrans supports telework, recognizing that in-person attendance may be required based on operational needs. Employees are expected to be able to report to their worksites with minimum notification if an urgent need arises. The selected candidate will be required to commute to the headquartered location as needed to meet operational needs. Business travel may be required, and reimbursement considers an employee’s designated headquartered location, primary residence, and may be subject to CalHR regulations or applicable bargaining unit contract provisions. All commute expenses to the headquartered location will be the responsibility of the selected candidate.

For further details about this position and/or a copy of the Staff Services Analyst Duty Statement, please contact Karlee Wootan at Karlee.Wootan@dot.ca.gov. 

New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

Additional Documents

Position Details

Job Code #:
JC-501163
Position #(s):
702-008-5142-XXX
Working Title:
Digital Content & Outreach Coordinator
Classification:
ASSOCIATE PERSONNEL ANALYST
$6,031.00 - $7,547.00 A
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.
STAFF SERVICES ANALYST
$3,861.00 - $4,839.00 A
$4,181.00 - $5,233.00 B
$5,014.00 - $6,276.00 C
# of Positions:
Multiple
Work Location:
Sacramento County
Telework:
Hybrid
Job Type:
Permanent, Full Time

Department Information

Caltrans Mission: Improving lives and communities through transportation.

Caltrans Vision: A thriving and connected California.

The Caltrans workforce is made up of diverse and unique individuals who contribute to our organizational success.

Department Website: www.dot.ca.gov 

Director’s EEO Policy: https://dot.ca.gov/programs/equal-employment-opportunity

Director’s EEO Policy Statement: https://dot.ca.gov/programs/equal-employment-opportunity

Department Website: Karlee Wootan

Special Requirements

The SOQ must be no more than 1 page in length and must address the items listed below. Resumes and cover letters do not take the place of the SOQ. Applications without an SOQ will NOT be considered, please ensure to attach your SOQ.

1. Scenario: You’re supporting a recruitment campaign aimed at attracting external candidates. Your team is working on external elements like recruitment flyers and website updates while your main focus is leading social media messaging and content. How would you approach this task? How would you ensure the messaging is clear and consistent for external audiences throughout the campaign?

2. Can you describe a time when a communication campaign you led did not achieve the desired results? How did you evaluate and present the outcomes to your management? What specific steps did you take to adjust or improve the campaign moving forward?

3. Please submit a portfolio piece that includes examples of your work in one of the following areas (maximum file size 5MB):

Social Media Campaign – A graphic or video designed for external audiences.
Internal Messaging – A visual or multimedia piece intended for internal staff communication.
Event Recruitment – A creative asset used to promote an event or hiring opportunity.

Possession of Minimum Qualifications will be verified prior to interview and/or appointment. If you are basing your eligibility on education, you must include your unofficial transcript(s)/diploma for verification. Unofficial, original, or official sealed transcripts will be accepted and may be required upon appointment. Applicants with foreign transcripts/degrees must provide a transcript/degree U.S. equivalency report evaluation that indicates the number of units and degree to which the foreign coursework is equivalent.  Here is a list of evaluation agencies: https://www.naces.org/members or https://aice-eval.org.  Please redact birthdates and social security numbers.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 12/22/2025

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list or LEAP eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply. Individuals who are eligible for a Training and Development assignment may also be considered for this position(s).

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

Department of Transportation
N/A
Attn: Caltrans DHR Contact
Certification Services MS-90
P O Box 168036
Sacramento, CA 95816-8036

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Department of Transportation
Drop-Off Address
Caltrans DHR Contact
Classification and Hiring Unit - ECOS
1727 30th Street, MS 90
Sacramento, CA 95816
Closed on weekends and State holidays.
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is optional. It may be included, but is not required.
  • Statement of Qualifications -

    Statement of Qualifications (SOQ) is required. Please see the Special Requirements section for SOQ instructions.

  • Other - Portfolio- See directions in SOQ portion.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:

• Strong interpersonal and communication (oral and written) skills.
• Excellent organizational skills and attention to detail.
• Experience speaking and representing an agency/organization at public events.
• Experience coordinating social media and marketing campaigns.
• Experience consulting with and advising managers, supervisors, and administrators on sensitive topics.
• Experience developing content for a public facing website, organization, or for promotion on social media.
• Experience working collaboratively in a team setting.
• Ability to multi-task, adapt to changes in priorities, and complete tasks on short notice.
• Able to resolve conflicts in a positive manner and maintain a high level of professional integrity.
• Ability to work under pressure and perform multiple tasks with accuracy.
• Possess a high degree of initiative and passion for the nature of the work.
• Ability to maintain a high level of confidentiality.
• Excellent meeting facilitation skills, including the ability to effectively present information to a wide variety of audiences.
• Ability to build and maintain trust-based relationships with multiple internal and external stakeholders.
• Ability to research, coordinate, and develop strategic campaign posts and materials
• Ability to develop strong working relationships with internal and external partners
• Ability to present in public and/or conduct interviews for video campaigns
• Ability to independently research and analyze data and present ideas and information effectively
• Ability to maintain the confidence and cooperation of others
• Ability to manage multiple assignments and schedule to meet strict deadlines
• Ability to develop visually pleasing graphics and materials

Benefits

Click HERE  to view the Benefits Summary for Civil Service Employees in the State of California.

Contact Information

The Human Resources Contact is available to answer questions regarding the application process. The Hiring Unit Contact is available to answer questions regarding the position.

Department Website: Karlee Wootan
Human Resources Contact:
Karlee Wootan
(279) 234-2438
karlee.wootan@dot.ca.gov
Hiring Unit Contact:
Harriet Simpson
(916) 227-7719
harriet.simpson@dot.ca.gov

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
Caltrans EEO Office
(844) 368-3367
Ask.eeo@dot.ca.gov
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Important Application Instructions

The State application (STD. 678) is required, and each section must be filled out completely and thoroughly. For mailed or hand delivered applications to be considered for this position, the Job Control number (JC-501163), PARF# 22-6-185 and title of the position (Associate Personnel Analyst) must be included on the STD. 678 form.

Electronic applications through your CalCareers account are highly recommended and encouraged.

 

Candidates that meet the minimum qualifications based on possession of EDUCATION, LICENSE, OR CERTIFICATE must include a copy of your DEGREE/TRANSCRIPTS, LICENSE, or CERTIFICATE, along with your State application (STD. 678), to be considered for this position.

 

NOTE: Do not submit the “Equal Employment Opportunity” questionnaire (page 5) with your completed State application (STD. 678). This page is for examination use only. Do not include any confidential information on any documents you submit for this job vacancy, such as your state application, resume, or educational transcripts.  Confidential information that should be excluded or removed from these documents includes, but is not limited to, your Social Security Number, birth date, driver’s license number, examination results, LEAP status, marital status, and age.  The job application packet checklist is not required to apply for this position.  Failure to follow these instructions may result in your application not being considered for this position.

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

Application Methods:
Electronic (Using your CalCareer Account)
By Mail
Drop-off
Print Job