Job Posting: Deputy Director, Customer Engagement

California Correctional Training and Rehabilitation Authority

JC-538444
-
Deputy Director, Customer Engagement
C. E. A.

$12,131.00 - $14,453.00 per Month
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.

Final Filing Date: 11/30/2026

Job Description and Duties

We are excited to announce that effective January 1, 2026 the California Prison Industry Authority (CALPIA) has been renamed the California Correctional Training and Rehabilitation Authority (CALCTRA).

A Statement of Qualifications (SOQ) is required when applying for this position. The SOQ must conform to the instructions below or your application may be disqualified.

Enjoy the flexibility of a hybrid schedule while being based near historic Folsom—close to restaurants, shops, scenic walking trails, and with free parking! This position is not located inside a prison.

Please note: In-person attendance is required based on operational needs and in accordance with Executive Order N-22-25, the Statewide Hybrid Telework Policy, Government Code section 14200.Candidates must reside in California at the time of appointment; proof of residency may be required.

Join a mission-driven team dedicated to reducing recidivism, improving prison safety, and enhancing public safety by providing meaningful work and training opportunities to incarcerated individuals.

As a full-time state employee, you’ll receive:

 

  • At least 156 hours of paid leave in your first year
  • 11 paid holidays
  • Comprehensive health, dental, and vision benefits for you and your family
  • CalPERS retirement benefits

Start your CAREER with purpose – make a difference while enjoying great benefits and a work-life balance!

Under the general direction of the Chief Deputy Director, the Deputy Director of Customer Engagement is responsible for the full range of marketing strategies and activities as well as serving as a member of the California Correctional Training and Rehabilitation Authority's Executive Staff. The Deputy Director of Customer Engagement has managerial responsibility and establishes policies in the following functions: government sales, export sales, market research, new enterprise development, product pricing, promotions, sales order entry, customer complaints, product management, market forecasting, comparable product/pricing analysis, bid recap and customer outreach efforts and engineering.

Need help with the application process? Join us every Friday at 11:00am for a FREE interactive Zoom presentation: How to Apply for State Jobs

Zoom Link: https://bit.ly/CALCTRA Meeting ID: 781 163 9893  Passcode: CALCTRA


This position is not eligible for visa sponsorship. Applicants must be authorized to work in the US without the need for visa sponsorship by the start date of employment. We do not accept STEM-OPT.

You will find additional information about the job in the Duty Statement.

Minimum Requirements

This position does not have a Classification Specification. Requirements and qualifications for this position can be found in this announcement. For additional questions, please contact the hiring department listed below.

Additional Documents

Position Details

Job Code #:
JC-538444
Position #(s):
063-050-7500-001
Working Title:
Deputy Director, Customer Engagement
Classification:
C. E. A.
$12,131.00 - $14,453.00 B
New to State candidates will be hired into the minimum salary of the classification or minimum of alternate range when applicable.
# of Positions:
1
Work Location:
Sacramento County
Telework:
Hybrid
Job Type:
Career Executive Assignment - Non Tenured, Full Time
Work Shift:
8:00am - 5:00pm
Work Week:
Monday - Friday

Department Information

Federal Workers, California Welcomes You!

Work for California

The California Correctional Training and Rehabilitation Authority (CALCTRA) is a self-supporting state agency that provides productive work opportunities and job skills to incarcerated individuals to reduce recidivism and increase public and prison safety.

The California Correctional Training and Rehabilitation Authority (CALCTRA) operates within California Department of Corrections and Rehabilitation (CDCR) facilities. CDCR does not recognize hostages for bargaining purposes. CDCR has a “NO HOSTAGE” policy, and all incarcerated individuals, visitors, non-employees, and employees shall be made aware of this.

California Correctional Training & Rehabilitation Authority Recruitment Video

California Correctional Training & Rehabilitation Authority Recruitment Video (Spanish)

In the event of a medical state of emergency CALCTRA will follow Public Health Orders issued by the California Department of Public Health (CDPH) and issue departmental directives which may include guidance from California Department of Corrections and Rehabilitation and California Correctional Healthcare Services. 

Watch this success story to see how jobs with CALCTRA contribute to the success of incarcerated individuals and reducing the recidivism rates.

CALCTRA Graduation at California Men's Colony » CALCTRA Website

Department Website: https://www.calctra.ca.gov

Special Requirements

  • The position(s) require(s) a Background Investigation be cleared prior to being hired.

Upon a conditional job offer, the selected candidate will be required to clear live scan, a tuberculous (TB) test, and physical (if applicable).

 

This position is subject to reasonable suspicion drug testing pursuant to 2 CCR § 599.960.

 

Employment information on the STD 678 MUST be complete with hours worked, dates, duties and responsibilities, and contact names and phone numbers of supervisors. Failure to submit a completed STD 678 may result in you being screened out. Only the most qualified candidates will be invited to an interview. Please indicate the classification, Job Control Number (JC) and position number in the 'EXAMINATION(S) OR JOB TITLE(S) FOR WHICH YOU ARE APPLYING' section of your application, failure to provide this information may result in elimination from the hiring process. Resumes are welcome but do not take place of the STD 678. Incomplete applications received may not be considered.

 

Statewide Recruiting has a hot off the press new resource for you: State Application Checklist

This resource was created to help job seekers understand how to write a strong state application and address some of the frequently asked questions about state applications. We hope you find it useful, and we think it pairs pretty nicely with the SOQ checklist

 

Employees new to CALCTRA will be required to attend New Employee Orientation (NEO) prior to starting work within an institution or Central Office. NEO is 4-5 days (36 hours) and will be conducted at the Green Valley Training Center in Folsom, CA. New employees traveling 50 miles or more from their home address or headquarters location to attend NEO will receive a travel advance sufficient for meals, incidentals, and travel accommodations for the duration of NEO. Any questions or concerns regarding NEO training can be addressed during the interview process.

Application Instructions

Completed applications and all required documents must be received or postmarked by the Final Filing Date in order to be considered. Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: 11/30/2026

Who May Apply

Individuals who are eligible to be appointed to this Career Executive Assignment (CEA) by the State of California.

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

California Correctional Training and Rehabilitation Authority
Primary Exam Contact
Attn: Human Resources
560 E Natoma Street
Folsom, CA 95630

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

California Correctional Training and Rehabilitation Authority
Primary Exam Contact
Human Resources
560 E Natoma Street
Folsom, CA 95630
Drop off location is non-operational on weekends and holidays.
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is optional. It may be included, but is not required.
  • Statement of Qualifications - Please see Statement of Qualifications instructions and details below.
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Examination Qualification Requirements

All applicants must possess the knowledge and abilities, and any other requirements, described in this announcement.

Note: Eligibility to take a CEA examination does not require current permanent status in the civil service.

General Qualifications

State civil service employees must possess essential general qualifications including integrity, initiative, dependability, good judgment, and ability to work cooperatively with others.

Knowledge and Abilities

Applicants must demonstrate the ability to perform high administrative and policy – influencing functions effectively. Such overall ability requires possession of most of the following more specific knowledge and abilities:

  • Knowledge of the organization and functions of California State Government including the organization and practices of the Legislature and the Executive Branch; principles, practices, and trends of public administration, organization, and management; techniques of organizing and motivating groups; program development and evaluation; methods of administrative problem solving; principles and practices of policy formulation and development; and personnel management techniques; the department’s or agency’s Equal Employment Opportunity Program objectives; and a manager’s role in the Equal Employment Opportunity Program.
  • Ability to plan, organize, and direct the work of multidisciplinary professional and administrative staff; analyze administrative policies, organization, procedures and practices; integrate the activities of a diverse program to attain common goals; gain the confidence and support of top level administrators and advise them on a wide range of administrative matters; develop cooperative working relationships with representatives of all levels of government, the public, and the Legislature and Executive branches; analyze complex problems and recommend effective courses of action; and prepare and review reports; and effectively contribute to the department’s or agency’s Equal Employment Opportunity objectives.

These knowledge and abilities are expected to be obtained from the following kinds of experience with substantial participation in the formulation, operation and/or evaluation of program policies (experience may have been paid or volunteer; in State service, other government settings, or in a private organization):

CEA Level A - Responsible for broad administrative and program activities, including the execution and/or evaluation of program policies.

CEA Level B - Responsible for extensive managerial and program administration or broad program manager experience with substantial participation in the formulation, operation, and/or evaluation of program policies.

CEA Level C - Responsible for extensive highly professional influence and contributes to program, policy, and the methods to provide professional services needed to set policies, to meet the mission of the State department and often exercising technical and or professional skills that are required at this level.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
  • Experience working with state agencies, local governments, or public-sector procurement environments, including an understanding of government purchasing processes and customer needs.
  • Experience participating in product development and lifecycle management, including market analysis, pricing strategy, and product launch activities.
  • Experience developing, leading, and motivating high-performing sales teams, preferably within state or local government environments.
  • Demonstrate strong strategic leadership skills, including the ability to effectively balance operational demands, advance strategic initiatives, and respond to urgent or unexpected priorities.
  • Demonstrate interpersonal and communication skills, with a proven ability to build collaborative relationships, establish trust and credibility, and effectively work with subordinates, colleagues, executive leadership, customers, and external stakeholders.

Examination Information

Please note there is no online examination for the CEA classification. Your Statement of Qualifications will be reviewed as part of the examination process.

The examination will consist of an evaluation of each applicant’s Statement of Qualifications (SOQ) using predetermined evaluation criteria. Applications without the SOQ may be eliminated from the examination process. A rating panel will rate the Statement of Qualifications based on the identified desirable qualifications for the position and the competitive nature of each candidate’s relevant experience, knowledge, skills, and abilities. Therefore, it is critical that each applicant include specific information on how their experience, knowledge, skills, and abilities meet the desirable qualifications for the position. Information provided on the application itself will only be used to determine length of time if referenced in the SOQ.

If you meet the requirements stated in this announcement, you may take this competitive examination. Possession of the Examination Qualifications requirements does not assure a place on the eligible list. Your performance in the examination will be compared with the performance of others who take this examination, and all successful candidates will be ranked according to their scores.

A minimum rating of 70% must be attained in the Examination to obtain list eligibility for this position. All candidates will receive written notification of their examination results.

The results of this examination will only be used to fill this position. Applications will be retained for twelve months.

Hiring interviews for the Job may be conducted with the most qualified candidates.

The examining Department reserves the right to revise the examination plan to better meet the needs of the service, if the circumstances under which this examination was planned change. Such revision will be in accordance with civil service law and rules and all competitors will be notified.

Special Testing Arrangements

If you have a disability and need special testing arrangements, answer the Reasonable Accommodations question appropriately on your Application (STD 678). You will be contacted to make specific arrangements. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this announcement.

Benefits

Benefit information can be found on the CalHR website and the CalPERS website.

Contact Information

The Human Resources Contact is available to answer questions regarding the position or application process.

Department Website: https://www.calctra.ca.gov
Human Resources Contact:
Serena Ayuyu
(916) 642-4395
Serena.ayuyu@calctra.ca.gov

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
EEO Officer
(916) 597-6215
EEO@calctra.ca.gov
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Statement of Qualifications

In addition to the Standard State Application (STD 678), all interested applicants must submit a Statement of Qualifications (SOQ). The SOQ is comprised of four factors which address how each candidate's education, training, experience, and skills qualify them for the position. The SOQ  serves as documentation of each candidate's ability to present information in a clear and concise manner. The SOQ must be no longer than three (3) typed single sided pages. This will be the only tool used for determining your final score and rank on the eligibility list for the position. The SOQ must include relevant examples of experience and be numbered in the order the following factors are presented: 

Factor 1: Describe your background motivating and developing sales staff, ideally those focused on selling to state or local government. How do you prefer to direct sales teams to ensure they prioritize the customer experience?

Factor 2: Provide an example of a time you were involved in a product development lifecycle, including your role in recommending or establishing pricing. Have you been in a position to balance the mission of an organization while ensuring fiscal sustainability and market competitiveness of products? If so, please describe.

Factor 3: What approach do you feel is most effective in successfully balancing: (1) operational priorities, (2) strategic initiatives, and (3) unexpected/urgent deadlines?

Factor 4: What is the most important element of developing rapport and building professional relationships with subordinates, colleagues and leadership?

 

Resumes do not take the place of the Statement of Qualifications. 

Application packages submitted without a Statement of Qualifications will not be considered.

For helpful tips on crafting a strong SOQ, view CalHR’s video at https://www.youtube.com/watch?v=NA-mGmyx1TY

Additional Information

SURVEY MONKEY - Please complete this optional survey letting us know how you heard about this position by clicking here.

In July 2025, the State of California implemented the Personal Leave Program (PLP) 2025. This program temporarily reduces employees' monthly base pay in exchange for paid leave credits. This position is subject to PLP 2025 and will have a monthly base pay reduction of 3% in exchange for 5 hours of leave credits through June 2027. The salary ranges shown on this job posting do not reflect the salary reduction. 

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.

Application Methods:
Electronic (Using your CalCareer Account)
By Mail
Drop-off
Print Job