Job Posting: Marketing Specialist

CA State Lottery

JC-204002
-
Marketing Specialist
MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY

$5,656.00 - $7,080.00 per Month

Final Filing Date: Until Filled

Job Description and Duties

Under the general direction of the Chief of Consumer Marketing & Advertising, the Marketing Specialist is responsible for the development, implementation, and tracking of paid media plans that support the Lottery’s mission of increasing product sales to maximize supplemental funding for public education. The Marketing Specialist collaborates with outside media/advertising agencies and other partners to achieve the Lottery’s marketing and paid media objectives for product launches, brand campaigns, and other relevant marketing initiatives. 

All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to clearly demonstrate how you meet the Minimum Qualifications for the position on your State Application (STD Form 678). The application should also clearly demonstrate the candidate’s ability to meet the Desirable Qualifications identified in this job advertisement.  The Classification Specification is located on this Job Announcement Posting under "Minimum Requirements." 

 

It is highly recommended that you apply online using your CalCareers account. It is not necessary to return the contact letter if you applied electronically.

NOTE: Salaries do not reflect reductions arising from the COVID-19 pandemic.

Information for actual reductions is available in the Human Resources Manual, Section 2113, Personal Leave Program (PLP) at http://hrmanual.calhr.ca.gov/Home/ManualItem/1/2113. Please refer to the section for Service Employees International Union (SEIU) – Bargaining Units 1, 4, 14 and 15; California Attorneys, Administrative Law Judges and Hearing Officers (CASE) – Bargaining Unit 2; California Statewide Law Enforcement Association (CSLEA) – Bargaining Unit 7 or Excluded and Exempt Employees.

You will find additional information about the job in the Duty Statement.

Minimum Requirements

You will find the Minimum Requirements in the Class Specification.

Additional Documents

Position Details

Job Code #:
JC-204002
Position #(s):
358-705-9069-003
Working Title:
Marketing Specialist
Classification:
MARKETING SPECIALIST, CALIFORNIA STATE LOTTERY
$5,656.00 - $7,080.00
# of Positions:
1
Work Location:
Sacramento County
Job Type:
Permanent, Full Time

Department Information

Our mission is to provide supplemental funding for California’s public schools and colleges. We are passionate about creating a better tomorrow - one child at a time. The mix of talented people within our workplace reflects the rich diversity inherent within the State of California. We celebrate the contributions of each individual and strive to create a work environment that is inclusive, collaborative and welcoming. We believe in California For All.  

 

We’re looking for energetic, creative, and talented employees to join our dynamic organization!  We are a results-driven sales and marketing organization that contributes over $1 billion to public education every year.  If you are looking for an opportunity to make a difference and you are motivated to use your knowledge and experience to build a challenging and satisfying career – look no further!  The Lottery strives to create a work environment that supports the growth and development of its employees and recognizes the contribution of each individual. We also offer a variety of development opportunities for our staff, on-site security, on-site restaurants, Golden One ATM, and free parking. What are you waiting for? Apply today!

Department Website: http://www.calottery.com

Special Requirements

  • The position(s) require(s) a Background Investigation be cleared prior to being hired.

Application Instructions

Dates printed on Mobile Bar Codes, such as the Quick Response (QR) Codes available at the USPS, are not considered Postmark dates for the purpose of determining timely filing of an application.

Final Filing Date: Until Filled

Who May Apply

Individuals who are currently in the classification, eligible for lateral transfer, eligible for reinstatement, have list eligibility, are in the process of obtaining list eligibility, or have SROA and/or Surplus eligibility (please attach your letter, if available). SROA and Surplus candidates are given priority; therefore, individuals with other eligibility may be considered in the event no SROA or Surplus candidates apply.

Applications will be screened and only the most qualified applicants will be selected to move forward in the selection process. Applicants must meet the Minimum Qualifications stated in the Classification Specification(s).

How To Apply

Complete Application Packages (including your Examination/Employment Application (STD 678) and applicable or required documents) must be submitted to apply for this Job Posting. Application Packages may be submitted electronically through your CalCareer Account at www.CalCareers.ca.gov. When submitting your application in hard copy, a completed copy of the Application Package listing must be included. If you choose to not apply electronically, a hard copy application package may be submitted through an alternative method listed below:

Address for Mailing Application Packages

You may submit your application and any applicable or required documents to:

CA State Lottery
Attn: Human Resources
700 N. 10th Street MS#6-5
Sacramento, CA 95811

Address for Drop-Off Application Packages

You may drop off your application and any applicable or required documents at:

Human Resources
700 N. 10th Street MS#6-5
Sacramento, CA 95811
08:00 AM - 05:00 PM

Required Application Package Documents

The following items are required to be submitted with your application. Applicants who do not submit the required items timely may not be considered for this job:

  • Current version of the State Examination/Employment Application STD Form 678 (when not applying electronically), or the Electronic State Employment Application through your Applicant Account at www.CalCareers.ca.gov. All Experience and Education relating to the Minimum Qualifications listed on the Classification Specification should be included to demonstrate how you meet the Minimum Qualifications for the position.
  • Resume is optional. It may be included, but is not required.
  • Statement of Qualifications - Provide a statement of qualification that addresses each of the numbered items below. Please number your responses to the corresponding number below. Applications received without a Statement of Qualifications will not be considered.

    PLEASE SEE BELOW FOR STATEMENT OF QUALIFICATIONS QUESTIONS 
Applicants requiring reasonable accommodations for the hiring interview process must request the necessary accommodations if scheduled for a hiring interview. The request should be made at the time of contact to schedule the interview. Questions regarding reasonable accommodations may be directed to the EEO contact listed on this job posting.

Desirable Qualifications

In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate:
  • A bachelor’s degree, preferably with a specialization in marketing, communications, or related field
  • At least three years of experience in media and advertising at client/brand or agency
  • Integrated media planning/management experience (brand, corporate, agency or publisher side preferred)
  • Professional experience in the planning, implementation, and stewardship of paid media and advertising plans. Direct experience in digital media, social, and programmatic is required
  • Strong analytical skills. Solid understanding of paid media metrics, with the ability to generate, analyze and interpret data
  • Experience coordinating with various internal and external stakeholders on paid media campaigns. Ability to exert influence without direct authority
  • Experience managing and tracking budgets
  • Experience in lottery, gaming, entertainment, and fast-moving consumer goods (FMCG) categories preferred.
  • Knowledge of current and emerging paid media and advertising strategies and tactics with a passion for learning and innovation
  • Proficiency with Excel required; experience with other programs such as Word, Outlook, and PowerPoint are highly desirable 

Benefits

Please click on the link below to learn about the California State Civil Service Employee Benefits.

Benefits Summary

Contact Information

The Human Resources Contact is available to answer questions regarding the application process. The Hiring Unit Contact is available to answer questions regarding the position.

Department Website: http://www.calottery.com
Human Resources Contact:
Human Resources
(916) 822-8158
careers@calottery.com
Hiring Unit Contact:
John Koyama
822-8132 ext:
jkoyama@calottery.com

Please direct requests for Reasonable Accommodations to the interview scheduler at the time the interview is being scheduled. You may direct any additional questions regarding Reasonable Accommodations or Equal Employment Opportunity for this position(s) to the Department's EEO Office.

EEO Contact:
Equal Employment Opportunity Office
(916) 822-8104
eeoofficer@calottery.com
California Relay Service: 1-800-735-2929 (TTY), 1-800-735-2922 (Voice) TTY is a Telecommunications Device for the Deaf, and is reachable only from phones equipped with a TTY Device.

Position Location

California State Lottery
700 N 10th Street
Sacramento, CA 95811

Statement of Qualifications Questions

Your response should be limited to three single spaced pages in a readable font, such as Arial or Times New Roman.

1. Describe your experience managing and implementing paid media programs. Specifically address how you developed effective campaign strategies that adhered to brand standards, allocated budgets, and industry best practices.

2. Describe your media campaign tracking experience, particularly in the fields of budgeting forecasting and reporting. What metrics did you use to determine the efficacy and cost-effectiveness of various media spends?

3. Please describe what interests you about consumer and paid media marketing, why you think it’s important and why it should be important for a brand like the CA Lottery.

Equal Opportunity Employer

The State of California is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation.

It is an objective of the State of California to achieve a drug-free work place. Any applicant for state employment will be expected to behave in accordance with this objective because the use of illegal drugs is inconsistent with the law of the State, the rules governing Civil Service, and the special trust placed in public servants.